portfolio

CHALLENGE

An established real estate company had five different sub brands with different personalities, causing confusion not only with employees, but also with investors.

Determine if one logo could service each brand.

There was historical meaning to the logo, but an evolution was needed to be a figure head for all the businesses, along with a new identity that would service each.

SOLUTION

Facilitate a brand assessment which included interviews at all levels of each business.

A new brand cornerstone was discovered for the North American corporation with a visual identity that was based on the pillars of Culture, Community and Connectivity that provided a framework for all creative assets and mediums.

Delivered an overhauled website that included over 30,000 rental units, investor portal and company resources.

CHALLENGE

A Sports app start up used a name and logo that was not distinctive.

There was no brand architecture.

No brand guidelines.

SOLUTION

Work with the founders to develop a brand that articulated their story.

Provide Brand Attributes, Vision, Mission, Purpose and Story.

Create a visual identity and brand guidelines.

CHALLENGE

Tire Butler’s logo was dated and not user friendly.

They needed a tagline that communicated its value proposition.

The company did not have a defined brand architecture or brand guidelines.

SOLUTION
New logo development that told a story. Do you see the different hidden meanings of the logo?

Tagline exploration.

Provide Brand Attributes, Vision, Mission, Purpose and Story.

CHALLENGE

A brand that had become stagnant and fractured with many years of no ownership, and employees creating sub brands that undermined the equity.

Evolve the brand to maintain the history but not alienate passionate supporters who had heart for elements of the brand.

Create a new modern brand for corporate collateral that employees were proud to use.

SOLUTION

Facilitate a brand assessment that included interviews with an extensive group of shareholders from Board members, to staff, to those living with the disease.

A new brand architecture was developed, and a brand identity created that included a new simplified logo, new colours, supporting assets, and brand guidelines

CHALLENGE

A Californian real estate company was rebuilding their website and were searching for an agency they knew and trusted, to provide consultation and ensure a “premium” lens was applied to their voice and visual identity.

SOLUTION

Interview Founders, leadership and business leads to understand the DNA of the company and how it translated into words and pictures.

Directed website UX, wrote all copy that captured the essence of company and positioned the website for high performing SEO.

Produced video assets for website.

CHALLENGE

An existing in house Creative Studio was unable to produce brand creative assets that were industry quality or reflect the new Brand DNA.

The Creative Studio was not working efficiently or effectively.

SOLUTION

Immersion into the iconic Premiere League team in London for 6 weeks.

Embedded into the Creative Studio at Stamford Bridge to provide workflow and structure solutions, deliver assets, and engaged a North American Photographer to provide elevated images.

Provide creative assets for season campaign, Executive Suite and restaurant assets, and create a Chelsea FC Family portrait.

CHALLENGE

A food brand that literally started as a cottage business and needed a brand overhaul.

The existing brand was too hard to read and did not transfer to product, website or social posts.

Provide a brand foundation, that originally was just a redesign of the logo but became a brand revitalization.

SOLUTION

Before the new logo was created the owners were taken through the exercise of discovering their “Why”.

This revelation led to an entirely new brand architecture, and meaning for the company.

Do you see the different hidden meanings of the logo?

CHALLENGE

A new environmental organization needed a name, logo and creative identity.


SOLUTION

Met with the founder to determine how their value proposition transferred into a new name and visual identity.

Create assets that would allow the company to have creative options that could be used in multiple mediums,
and could partner with other brands.

CHALLENGE

An educational resource that provides virtual learning for classrooms across the United States and Latin America that needed a “cool factor”.

No brand architecture or guidelines.

Develop a new logo that was modular to help articulate the different subject modules taught.

SOLUTION

Work with CMO to develop a brand that could expand and was easy to apply.

Provide Brand Attributes, Vision, Mission, Purpose and Story.

Create a visual identity and brand guidelines.

CHALLENGE

A new Real Estate investment firm needed a name, logo and creative identity.

SOLUTION

Met with the founders to determine how their value proposition transferred into a new name and visual identity.

Create assets that would allow them to scale quickly.

CHALLENGE

”The stadium is old and lacks personality. We need to create a sense
of neighbourhood for our concessions to elevate their presence.”

“The wayfinding is original to the building and the neon is old.

“We built a new contemporary lounge that needs contemporary Blue Jays branding.”

“We need a new sophisticated Clubhouse entrance.”

“This all needs to be done between Jan 1 and March 26.”

SOLUTION

Identify architectural design that is indigenous to Toronto buildings and neighbourhoods.

Replace two concourses with LED lights and covers.

Transfer brand using baseball elements and images into art pieces.

Create an all acrylic and LED experience.

5 crews working holistically to complete on budget, on time, in 3 months before season started.

CHALLENGE

Existing studio was street level and did not capture the energy of Dundas Square.

The set was dated and not user friendly.

SOLUTION

Moved studio to 3rd Floor to brighten the space and created new set colour palette.

Designed 4 distinct areas for production.